Influence Marketing on Twitch : a fast growing platformTwitch is definitely on a roll. In an unprecedented health and economic context, the streaming platform has been able to find and renew its audience, attracting more and more brands who want to invest their Influence Marketing campaigns there. But what are the secrets of the platform that is climbing many rungs of the ladder? What are its key features? What forms can brands imagine for their next Influence projects? The time has come to dive into the deep end of the platform that has nothing to envy its social neighbours.7 minLive Shopping and Social Selling: how to sell on social networks in 2021If you haven't yet integrated social selling into your marketing strategy, you're probably missing out on an important acquisition lever. But between stories, sponsored posts and live shopping, which has been booming since the Covid-19 crisis, you can sometimes get lost. Kolsquare guides you and offers you to discover social selling campaigns in the beauty sector that have hit the mark. 2 minInfluence Marketing: the behind-the-scenes of a successful co-creation campaignAmong the many possibilities offered by Influence Marketing, co-creation campaigns are definitely on the rise among brands. And for good reason, bringing professionals as well as KOLs (Key Opinion Leaders), this lever responds to the audiences' quest for meaning, creativity and transparency. It is now time to discover with us the hidden side of co-creation in Influence Marketing. Let's get started!
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3 reasons why you need to develop an in-house Influence Marketing expertiseWe can’t deny it. With 9 out of 10 marketers considering Influence Marketing to be effective*, this lever has become one of the most strategic marketing and communication pillars for brands. After having grasped its contours, many professionals are now moving up a gear and opting to bring it in-house. But what does this really mean? What are the advantages of
developing your Influence expertise in-house? Find out in this article. 5 minUsing data to measure the ROI of influencer marketingBrands know that data is essential for influencer marketing. The performance of influencer marketing depends greatly on the relevance of the KOLs selected for a campaign. Data is therefore essential to build new campaigns and measure their success - but also to offer consumers content that is relevant to them.4 minHow to use your semantic universe to target your influencers and create relevant content!The world of internet search has changed to become conversational. In the search bar, users now write as they think. Perhaps you've already asked Google "singer clip with silver soles" to find that pair of shoes you've been longing for in a few clicks? At the same time, the RGPD obliges advertisers to dispense with personal data to address their ads. 5 minInstagram Reels or TikTok: which is best for your brand?In the world of social networks, 2021 is undoubtedly marked by the rise of a format that is increasingly displayed on our screens: short, creative and viral videos. This strong trend has been accelerating since the first lock-down, a period during which users have needed entertaining content more than ever. Two behemoths are now battling it out in the ring: Instagram with its Reels format, and TikTok. Which one will you choose?5 minInfluence Marketing on Twitch : a fast growing platformTwitch is definitely on a roll. In an unprecedented health and economic context, the streaming platform has been able to find and renew its audience, attracting more and more brands who want to invest their Influence Marketing campaigns there. But what are the secrets of the platform that is climbing many rungs of the ladder? What are its key features? What forms can brands imagine for their next Influence projects? The time has come to dive into the deep end of the platform that has nothing to envy its social neighbours.7 minInfluence marketing Best Practices by PimkieIf there is one brand that has managed to relaunch itself thanks to the lever of influence marketing, it is the French ready-to-wear brand Pimkie. Kolsquare, Pimkie’s partner for their influence marketing campaigns, meets Emilie Cuenot, social media and influence manager at Pimkie, who shares her best practices in terms of influence and KOL marketing. 4 min