• Login
  • The Influencer Marketing Blog

    Recent posts
    Tech
    5 inspiring influencer campaigns in the beauty sector in 2021For a few years now, influencer marketing has become a must-have tool in the beauty industry, which is expected to be worth $511 billion by the end of 2021 (source: Kolsquare study, 2021). The importance of partnering with high-profile influencers is felt more than ever by brands, in an industry where nearly 86% of sales are made directly online. Today, we're going to analyse 5 of the best influencer campaigns in the beauty sector in 2021, to get inspiration and lessons for your future influencer marketing campaigns.5 min
    Tech
    How to measure the impact of Influencer Marketing on sales?Developing an influencer strategy has become one of the most effective and popular levers for professionals in recent months. With the influencer marketing industry expected to reach $15 billion by 2022, according to Business Insider Africa, the number of social network users continues to grow. In 2021, no less than 409 million new users will have registered on social platforms worldwide (source: Kepios). 6 min
    Tech
    All about the TikTok Shopping featureIt's the latest addition to the social commerce landscape. A subsidiary of Chinese group ByteDance, short video app TikTok finally joined the experiment in August 2021 by launching TikTok Shopping. Since then, Chinese social sales have been soaring and the platform is constantly developing new features to appeal to its billions of users. But what does TikTok Shopping promise? What does the platform look like? Follow the guide!6 min
    Tech
    Should you prioritise quality over quantity in your influencer marketing strategy?The implementation of an Influencer Marketing strategy starts with the definition of its objectives. To avoid a fatal misstep, a few questions need to be asked: are my influencer campaigns aimed at increasing brand awareness, organic traffic to my website or increasing sales? What are the benefits for my brand of relying on a quantitative influencer strategy, particularly by using the seeding technique? Should I only rely on one or two KOLs throughout the year if I want to focus my strategy on quality? Are these two strategies opposed to each other or can they complement each other in my next campaigns? We explain everything in this article.6 min
    Tech
    Writing an effective influencer brief: advice from the Kolsquare expertsAre you starting out on the influencer marketing adventure and want to ensure the success of your first campaign? Do you already have several campaigns under your belt but want to improve their performance? From defining your campaign objectives to building a solid partnership, here are our tips for writing an effective influencer brief and building successful campaigns.6 min
    Tech
    Recruiting an Influencer Marketing Manager: missions and skillsAt a time when 90% of marketers consider Influencer Marketing to be a very effective lever, campaigns are multiplying among brands. Communication and marketing departments are not the only ones to use this acquisition pillar, as human resources, B2B and corporate departments are also using it to improve their reputation, for example. It may therefore be interesting to consider the changes that this implies in the organisation of companies.6 min