Influence Marketing on Twitch : a fast growing platformTwitch is definitely on a roll. In an unprecedented health and economic context, the streaming platform has been able to find and renew its audience, attracting more and more brands who want to invest their Influence Marketing campaigns there. But what are the secrets of the platform that is climbing many rungs of the ladder? What are its key features? What forms can brands imagine for their next Influence projects? The time has come to dive into the deep end of the platform that has nothing to envy its social neighbours.7 minLive Shopping and Social Selling: how to sell on social networks in 2021If you haven't yet integrated social selling into your marketing strategy, you're probably missing out on an important acquisition lever. But between stories, sponsored posts and live shopping, which has been booming since the Covid-19 crisis, you can sometimes get lost. Kolsquare guides you and offers you to discover social selling campaigns in the beauty sector that have hit the mark. 2 minInfluence Marketing: the behind-the-scenes of a successful co-creation campaignAmong the many possibilities offered by Influence Marketing, co-creation campaigns are definitely on the rise among brands. And for good reason, bringing professionals as well as KOLs (Key Opinion Leaders), this lever responds to the audiences' quest for meaning, creativity and transparency. It is now time to discover with us the hidden side of co-creation in Influence Marketing. Let's get started!
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How to improve your engagement rate on TikTok?TikTok is undoubtedly the social network of the moment. With more than a billion active users each month, the video-sharing application has become a real phenomenon among the under-25s, who make up nearly 60% of its audience.
However, with the constant influx of new content, it's never been harder to get on TikTok. One of the best ways to grow your account is to develop a good engagement rate so that the algorithm can help you gain visibility.
5 minLive audio rooms: is Facebook announcing its return to the forefront of the podcast scene?Just like the success of video driven by YouTube, audio is now experiencing a spectacular boom. A major trend since the first lock-down, this format has never been so much in the news and it's not about to stop.5 minTransparency, a key issue for Influence MarketingThe last few years have marked an unprecedented turning point for influencers: they have gone from being creators of fun and entertaining content to being knowledgeable professionals. The financial manna they represent for brands is no longer in question and has led to the multiplication of the number of influencers, some having detected the lure of profit with the purchase of "fake followers". 5 minInstagram engagement rate: definition, calculation and tips to boost itAfter a frantic hunt for followers, the trend on Instagram in recent years has been to know how to capture and retain an audience through engaging content. Engaging content is content that makes people react.
The problem is that the larger the community, the more difficult it is to maintain a good engagement rate. However, it is this same rate of engagement that is taken into account in the Instagram algorithm and allows you to gain visibility.5 min3 reasons why you need to develop an in-house Influence Marketing expertiseWe can’t deny it. With 9 out of 10 marketers considering Influence Marketing to be effective*, this lever has become one of the most strategic marketing and communication pillars for brands. After having grasped its contours, many professionals are now moving up a gear and opting to bring it in-house. But what does this really mean? What are the advantages of
developing your Influence expertise in-house? Find out in this article. 5 minUsing data to measure the ROI of influencer marketingBrands know that data is essential for influencer marketing. The performance of influencer marketing depends greatly on the relevance of the KOLs selected for a campaign. Data is therefore essential to build new campaigns and measure their success - but also to offer consumers content that is relevant to them.4 min